Every year Internet turnover increase by approximately 30%, and one of the most dynamic areas is online trade. Online trade with medicines, on the one hand, seems to be quite a promising business, but, on the other hand, is questioned by predominant number of buyers. To carry out state control over online pharmacies is difficult, therefore, in spite of effective for 6 years law, banning sales of medicines via the Internet with their delivery to buyer at home, making Internet network a reliable place to buy drugs is not yet possible.
Currently, the share of pharmaceutical online business in total pharmacy sales is about 0,9%. Moreover, annually pharmacy Internet-retail increases by almost a half, while growth in pharmacy sector is only 12 – 15%. This confirms assumption that in the [...]